Hello, it's me.

What I Do

I love sharing a story. Whether that takes the shape of a punchy email subject line, a brief copy blurb, or a deep-dive into an organic farm that handcrafts artisanal soap with goat’s milk, it’s all worth telling well.

I am endlessly friendly and have the class superlative to prove it. (Go Hornets!) I am equally at ease working independently (better control of the playlist) as I am in an office (potentially better snacks). I work with Google Drive, JIRA, WordPress, Office, InDesign, Trello, monday.com, Confluence, and I can even handle a little HTML, too.

Where I Do It

The Grommet, Somerville, MA - Senior Copywriter (Freelance)
August 2015 - Present

  • The Grommet launches a new product every day. I write about them and tell the stories about the people and ideas behind each one.

  • Research, brainstorm, and determine content direction, target audience, and key story points to focus on for all relevant content. Pitch approach at a weekly meeting and coordinate with other departments to ensure accuracy, tone, and to share assets. 

  • Write video scripts and text overlay copy for in-house production team for product launches and social media posts and ads on Facebook, YouTube, and Instagram.

  • Create corresponding product-centric copy for emails, ads, and site pages including descriptions, background stories, and subject lines. Work within a tight time table and incorporate SEO best practices.

  • Brainstorm and create marketing content for seasonal campaigns and catalogs.

  • Help shape an annual editorial calendar for the blog and write and copy edit posts.

Brookstone, Merrimack, NH -Freelance Copywriter
April 2017 - August 2018

  • Write and edit copy consistent with brand voice for online and in-store retail as well as emails, packaging, ads, catalogs, press releases, and signage.

  • Collaborate with designers to balance copy and visuals on packaging and other collateral.

  • Brainstorm and create product names, holiday campaigns, and social media posts.

Boston Mamas.com  - Contributing Writer
July 2013 - July 2015

  • Research, pitch, and pen relevant blog posts about kids, parenting, and lifestyle topics with the modern mother in mind. Complete assignments on a deadline.

Mighty Goods.com - Content Editor, Contributing Writer
August 2010 - September 2015

  • Assign content to contributors and edit all blog posts. Create themed feature posts and manage the publication schedule of three sites under Mighty Goods.

  • Create content based on outreach from sponsors. Generate posts for all three sites with an emphasis on SEO and hit daily and monthly posting targets.

  • Maintain Pinterest boards and Facebook page for Mighty Goods.